A 2004 study by the National Association of Realtors indicated that 74 percent of consumers begin the home buying process online, and 75 percent expect their agent to be Internet-savvy.
Isn't that an interesting little bit of statistics from Google Analytics. The stat is actually from a 2004 study by the NAR so...
A: You can expect that those numbers are higher now
B: You can bet that realtors are looking to the web to connect with clients more.
The article from Google shows that an agency as big as Remax world wide is looking to take advantage of the tools that Google has to offer. Integration with google maps, google base and other google features helps consumers to find what they're looking for better, while the connected realtors that take advantage for these tools will naturally get more clients than those that don't.
It will be interesting to watch this space as the times change and more players start to compete in this space which is still dominated by only a few relatively small players.
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